Every ad test gets a verdict. Every next brief starts from what sold.
Plan each test as a numbered batch. Hitrate names the ads, reads the results from Meta and labels the batch Scaler, Spender, Efficient or Miss after 7 days. Then it shows your hit rate by desire, angle, awareness and format.
14 days free. No card. The demo needs no sign-up.
Sample brand. The numbers in these pictures are made up.
Sound like your week?
From what the buyer wants to a verdict, in one loop
Start with what the buyer wants.
Each product gets a foundation: its desires ranked with one core desire, the people who have it, the market and the mechanism. Paste in reviews and research, and every line is marked proven, likely or assumption. Nothing counts as proven without research or results behind it.
- A desire by person grid shows the pairs you have not tested
- Their words: the phrases customers repeat, counted
- Four AI passes on your own key, or write it yourself
Write the brief. It is checked before anyone films.
Pick a desire, a person and a mechanism. The brief comes in three parts: strategy, creative, production. A pre-flight of up to 18 checks flags what is missing: a claim without proof, three hooks that make the same promise, a landing page that does not continue the ad.
- Write it yourself: it saves as you type, with reference videos and pictures
- Or run it on up to four AI models side by side and keep the best
- One link for editors and creators, no login
- Desire
- Skin that looks rested without makeup
- Person
- New mothers, six months in
- Mechanism
- Works while she sleeps, not on top of the skin
- Opening
- Problem-aware: starts with the mirror at 6 a.m.
Launch it as a numbered batch.
One batch is one concept in one ad set. Hitrate writes the ad names, so every result finds its way back to the batch, the desire and the creator who made it.
- Push the ads to Meta paused, or upload them your usual way
- Results come in daily from Meta, read-only
- No Meta connection yet? Import an Ads Manager export
After 7 days, a verdict with its reason.
The label comes from what the batch did inside its campaign, not from one good day of ROAS. It is the same rule for every test, so two batches can be compared, and you can change the numbers per brand.
- A batch can still become a Scaler in week 2 or 3
- Judge on ROAS against the campaign’s own baseline, or on a target CPA
- Hook rate, hold rate, CTR and CPA beside every label
Took a big share, and the campaign grew24% of spend · campaign up 18% a day
Took a big share, the campaign did not grow31% of spend · campaign flat
Beat the campaign’s ROAS, got little spendROAS 2.9 against 2.1 · 4% of spend
Neither3% of spend · ROAS under the baseline
See what sells. Make the next one from that.
Hit rate is the share of tested batches that became a Scaler or a Spender. Hitrate splits it by desire, angle, awareness stage and format, so you see which want carries the account and which one you keep paying to test. The next brief starts from a result.
- Iterate a winner, or brief a pair you have never tested
- Idea generators for desires, angles, formats and mechanisms, per product
- Approve, reject and comment on every idea as a team
A Scaler that sells out in nine days is not a win.
Neither is one that sells at a loss. Connect Shopify and the same place shows what the ads did to margin, cash and stock.
Profit, not ROAS
A daily P&L from your Shopify orders: contribution margin 1, 2 and 3, down to EBITDA. Cohorts and a 13-week cash forecast beside it.
Stock from your purchase orders
Unit cost changes with every order, so stock is counted per purchase order at its landed cost. Hitrate says how much to reorder, and by when.
Daily SPF 509 days leftGlow serum23 daysNight cream61 daysCreators in the same loop
Briefs by link, a portal where creators upload and chat, and a leaderboard by what each creator’s ads did, not by how many they sent.
Everything else the brand runs on
Launch a whole batch in one go, get client approval per ad, and let rules pause what does not sell. See Launchpad
Rebuild campaigns, ad sets and ads from one ad account in another. Everything arrives paused.
Every ad is kept with its post, so the likes and comments follow it into the next ad account.
One-click column views inside Ads Manager, with hook rate and hold rate in the table.
Follow the ads other brands keep running the longest, and turn one into a brief of your own.
Drop in any ad: hook, awareness stage and structure, then iterations and variations to test.
Launches, verdict days, stock arrivals, payments and contract dates in one calendar. A digest every Monday.
Strategist, agency, editor, support, finance. Each person sees their part and nothing else.
Product pipeline, bill of materials, negotiations with a drafted reply, contracts with notice dates.
Every subscription and fixed cost in one list, with the cuts worth making marked each week.
Add Hitrate as a connector in Claude or Claude Code: 111 tools. Ask for the P&L, the stock plan or the next brief.
Anthropic, OpenAI, Google, OpenRouter or fal. You pay the model provider, with no markup from us.
Hitrate or the spreadsheet, for a month of tests
| The spreadsheet | Hitrate | |
|---|---|---|
| The verdict | Filled in by hand, when someone remembers | Every batch labelled after 7 days, from its results |
| What “winner” means | Depends on who you ask | One written rule, adjustable per brand |
| Ad names | Typed by hand; half follow the convention | Generated, so every result finds its batch |
| Why it worked | A guess in a comment | Hit rate by desire, angle, awareness and format |
| The next brief | From a hunch | From a result, checked before filming |
| Profit and stock | In two other sheets | Beside the ads, from Shopify and your purchase orders |
Click through a sample brand before you sign up
Northwind Skincare: a roadmap with judged batches and their hit rate, a product foundation with its briefs, creators, costs, purchase orders and stock. Nothing in it can be changed. No account needed.
One plan. The whole team.
It takes the place of the test tracker, the brief documents, the launch tool, the P&L sheet and the stock sheet.
- Everything on this page, with no feature tiers
- Every teammate, each with their own role. No price per seat
- Launchpad and Hitrate Columns included
- AI on your own keys: you pay the provider, not us
- Cancel any time from the billing page
Questions
How does Hitrate decide a label?
By one written rule. After 7 days a batch is a Scaler when it took a big share of its campaign’s spend and the campaign spent at least 10% more per day than the week before. Spender: a big share, no growth. Efficient: it beat the campaign’s own ROAS but got little spend. Miss: neither. A big share is 30% of a campaign under $1,000 a day, 20% under $5,000 and 10% above. You can change every number per brand.
Can it change my ads or budgets?
The results sync only reads. Ads you push from Hitrate arrive paused. The rules that pause or scale ads live in Launchpad, and they start as alerts until you switch them to act.
I already track tests in a sheet. Do I start over?
No. Connect Meta or import an Ads Manager export. Ads named without a batch number are listed as untracked, and Hitrate suggests a batch for each with its desire, angle and format. Once an ad carries that batch number in its name, its results count.
Whose AI does it use?
Yours. Add a key from Anthropic, OpenAI, Google, OpenRouter or fal under Settings. It is stored encrypted and used for your brand only. Labels and numbers never come from a model.
Do I need Shopify?
Not for the roadmap. That runs on Meta results alone. Profit, cohorts, cash and stock need a Shopify connection.
Who on my team sees what?
Eight roles: owner, admin, creative strategist, agency, video editor, customer support, finance and viewer. An agency sees the roadmap and no finance. An editor uploads and comments.
Can I cancel?
Any time, from the billing page. Your plan runs to the end of the period you paid for.
Your next test: planned, named, judged
14 days free. No card. $299 a month after that.